PRIVACY STATEMENT / PRIVACY POLICY

Principles of processing personal data

Principal Elektrik sro ,

registered office: Osadní 869/32, 17000 Prague, Czech Republic ,

ID number: 03402614 , e-mail: shop@pelek.eu , tel.: +420774242766 (hereinafter referred to as “ Controller ”)

for the sale of goods
via the online store operated by pelek.eu under the name Principal Elektrik sro .

The protection of personal data is very important to us.
The purpose of this document is to inform you of all the information concerning
the processing of your personal data when you use the online store as part of
the online store pelek.eu;. We recommend that you read these processing principles
personal data. If you have any further questions regarding
the processing of your personal data, please contact us by email at shop@pelek.eu .

Definitions. For clarity and guidance, the terms used in these
principles of processing personal data are defined and are often repeated:

— Online store: online store
operated by the manager under the name Principal
Electricity

sro via the online shop pelek.eu;

— GDPR: Regulation of the European Parliament and
of the Council (EU) 2016/679;

— Personal data: any
information concerning a user, allowing them to be identified directly or indirectly;

— User: natural person
to which the personal data relates, typically a customer or potential customer , also referred to as “ you ”;

— Catering: carries out
personal data processing activities based on a contract or other authorization for
the person in charge;

1. Basic Information

Your personal data is collected
via the pelek.eu online shop; and/or directly from us. In both cases,
we may be in the position of data controller. If your personal data is processed on
the pelek.eu online store; please read their Principles for the Processing of Personal Data ( https://pelek.eu/cs/pages/privacy-policy-1 ).

We process the following personal data about you:

— name and surname, contact details (in particular
e-mail, telephone number), address;

— billing information and bank details (data
necessary for accounting);

— information you provide to us in
the framework of communication with us (in particular your questions and answers to
your requests, communication with you).

We do not process special categories of personal data.

2. For what purposes do we process personal data and what is the reason for the processing?

2.1 Performance of a contract and
associated legal obligations. The reason for processing personal data
is the execution of the purchase contract and the associated obligations (delivery of goods, keeping of
accounting, claims processing or if you exercise your right to
return within the legal deadline). We will process your first and last name, contact details
(residential address and delivery address, email and telephone number), as well as other
billing information. Personal data is processed for the duration of the contract
and then 4 years after that
termination (we have an interest in retaining certain personal data related to the
purchase contract to protect our interests). We have a legal obligation
to archive accounting and tax documents. The retention period for this data can be up to 10
years from the end of the tax period in which the performance took place. If this is
necessary for delivery and payment, the personal data we have collected
will be transmitted to a carrier or a mandated credit institution.

2.2 Payment by card. If you
provide your payment card information, we do not have access to the complete data. We know
just that you pay by card and the card information is processed by the recipients of this data,
who process the payment for us.

2.3 Treatment
of the order. To process your order, we also work with
other service providers (carriers and others), who help us to carry out
concluded contracts. We only transmit your data to these partners for the purpose of respecting
the obligations of the purchase contract.

2.4 Communication with customer service,
complaints or other requests. If you have contacted us, we process your
personal data based on your consent for the purpose of processing your request
or complaint. We may process this personal data about you: surname, first name,
phone number, email, information about your order. Requests and complaints
customer service are regularly deleted, at the latest 4 years after
processing the request or complaint.

2.5 Reviews. Our reviews
Customers are important to us. We will publish reviews if you give us permission (you give a review of a given product or service). We may process the following personal data about you: name, surname, email, order information. With your explicit consent, we will also process photos and personal data that are part of the review text. Reviews are kept until you withdraw your consent, at the latest for 5 years.

2.6 Customer evaluation. You can
share your shopping experience and rate individual products. To
To evaluate your feedback on the products purchased, we may use other Caterers.

2.7 Legal obligations. We may transmit your
personal data to third parties outside the Processors mentioned below, if this
is required by law or in response to lawful requests from public authorities or
the request of a court in the context of disputes.

2.8 Age restrictions. For
age-restricted products, we check if you have reached
the minimum age required in accordance with current legislation. For this purpose,
We use an identification service that allows us to verify your age.

2.9 Digital Products. If
an update of products with digital elements or digital products is necessary,
We process the data you provided when ordering.

3. Communication

3.1 Emails we may
send. As part of the sale of our goods or services, we may send customers
emails regarding:

3.1.1
delivery notification, delivery date update

3.1.2
tax documents, invoices

3.1.3
provision of a return label.

4. Caterers

Your
personal data may be transmitted to our business partners (Caterers) or
to other third parties, if required by law.

We do not use
only verified Caterers, with whom we have concluded a written contract, and
who offer us at least the same guarantees that we offer you. These are only
Caterers located in the European Union, or in countries which have been
declared and recognized as safe, or in countries with which we have concluded standard contractual clauses
in accordance with Article 46 of the GDPR and which provide your personal data
a level of protection comparable to that of the GDPR and Czech laws. All these Caterers are bound by an obligation of confidentiality and
may not use the personal data provided for purposes other than those for which
we have made them available in accordance with these principles.

— Carriers (see article 2.1 Execution
of a contract and associated legal obligations):

Czech Post, PPL, DPD,
WEDO,Zasilkovna,Balikovna,GLS

- Treatment
orders (see article 2.1 Execution of a contract and associated legal obligations): Pelek.eu, BaseLinker

— Accounting (see article 2.1 Execution
of a contract and associated legal obligations):

ABRA

5. What are your rights?

Where to contact us? Write to us at shop@pelek.eu , or
at our head office address.

When will we process it? We will respond to you within one month at the latest. If
the provision of information compromises the privacy of other people, or if the provision would be
an unreasonable risk or cost to provide them, we may not be able to
satisfy you. In the event of a repeated request, the manager will be entitled to charge a reasonable amount for a copy
personal data.

— Right of access. Confirmation,
if we process your personal data. Information on the purposes of processing, categories
of personal data, recipients to whom they are accessible, duration of processing, on
existence

the right to request
the controller to exercise any of the rights below. Provided that the rights and freedoms of other persons are not
negatively affected.

— Right of rectification. Request rectification
inaccurate personal data.

— Right to erasure. If
there is no other reason to continue processing this data, we will completely erase or anonymize the data you have requested.

— Right to restriction of processing. If
you believe we are processing data incorrectly - whether for reasons
processing or scope, please inform us.

— Right to information on rectification, erasure
or limitation of processing. If you contact us with a request, we will
will inform you of the outcome, unless this is not possible (e.g., email address,
from which you wrote to us, no longer works).

— Right to portability. We can
provide your data that you have provided to us in a structured and machine-readable format, at your request, to another controller.

— Right of opposition. If
We process your data on the basis of a legitimate interest (e.g. sending newsletters). It is up to us to prove our legitimate interest, if you are right,
we will stop this processing.

— Right to withdraw consent. If
If you have changed your mind, please write to us. Processing for marketing purposes and
Commercial information can be withdrawn at any time.

— Automated individual decision-making, including profiling. You have the right not to be subject to a
decision based solely on automated processing, including profiling, which produces legal effects for you or significantly affects you.
We respect your rights, which is why we do not carry out profiling.

6. Conclusion

Please also read the Data Protection Declaration on the pelek.eu online shop ( https://pelek.eu/cs/pages/privacy-policy-1 ). In this document you will find more information about the fact that
The pelek.eu online store is responsible for personal data and how it processes your data.

These Principles
processing of personal data can only be modified in writing. In the event of
questions regarding our Personal Data Processing Principles, please
contact us by email at shop@pelek.eu .

If you are
If you are not satisfied, you can submit a suggestion or complaint to the Data Protection Authority at any time.
personal data, whose registered office is located at Pplk. Sochora 727/27, 170 00 Prague 7 – Holešovice
(more information at https://www.uoou.cz ).